Learning Business Model Canvas with Putti

What is Business Model Canvas?


It is an instrument that is used in development and solving the problems of the business. We can see the overview of the business. It is originated by Alexander Osterwalder. Today, we are going to learn about how to use the business model canvas easily.


First of all, this is the business model canvas.


There are 9 channels for each aspect of the business.

1. Value propositions 

What is your business value?
คุณค่าของธุรกิจเรา


2. Customer Segment

Who are your customers?
ลูกค้าของเราเป็นคนแบบไหน

3. Customer Relationships

How to Get in Good Relationship with the Customers
การสร้างสายสัมพันธ์กับลูกค้า

4. Channels

How to connect to the Customers
ช่องทางการเข้าถึง

5. Key Activities

What should you do to push your business forward?
สิ่งที่ต้องทำเพื่อขับเคลื่อนธุรกิจนี้

6. Key Partners

Who are your main partners?
พาร์ทเนอร์หลักของเรา

7. Key Resources

What are the needed resources of your company?
ทรัพยากรที่จำเป็นของบริษัท

8. Cost Structure

What are your main expenses of the business?
ค่าใช้จ่ายหลักของธุรกิจคืออะไร

9. Revenue Streams

What can you get your revenue from?
รายได้ของเรามีอะไรบ้าง

1st step :

Find your Value propositions and Customer Segment.
Who are your customers? What businesses do you want to run for them?

2nd step :

Set your Customer Relationships.
What do your customers like? What services do they want?

3rd step :

Find the Channels that we can communicate to the mostly customers.

4th step :

Set your Key Partners, Key Activities and Key Resources.
Does your business need a partner? Who are your partners? What are the main duties of your business? Who can do these duties? Do you need any resources whether it be, employees or any particular specialist?

5th step :

Plan for Revenue Streams and Cost Structure.
Plan for any expenses and share the profits with partners fairly.


So, you can apply the business model canvas to your business to push your business forward.
See you later.











I summarize information from this website. This website is a Thai version.
Thanks the owner for creating this website.

The picture is from this website.
You can learn how to use the business model canvas from this website too.  It's full with colors and easy to read.

ความคิดเห็น